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Taught Courses

University of the Arts London: London College of Fashion

Fashion: Buying And Merchandising

PGCert 4FT*PGCert 30PT

The course covers a range of vocational knowledge and skills for students seeking a career in fashion buying or merchandising. The course develops knowledge of both theoretical and practical issues relevant to current practice in the UK buying and merchandising sector.The course is aloso suitable as a preparation for higher level study at postgraduate level for those lacking the neccessary level of knowledge.

Course Enquiries

020 7514 7344

enquiries@fashion.arts.ac.uk

www.fashion.arts.ac.uk

University of Essex

Management and Professional Communication

MA 12FT 24PT

Taught with the Essex Business School and draws on research and practice in applied linguistics and management. Students are introduced to management theories while provided with a number of different approaches used to analyse workplace discourse and communication, such as conversational analysis and computer corpora. Students also research workplace settings and analyse the discourse these settings produce both quantitatively and qualitatively. Core topics include intercultural pragmatics, English for specific purposes, culture and communication, and discourse analysis.

Graduate Administrator

01206 873473

pgadmit@essex.ac.uk

www.essex.ac.uk/prospects

Management, Marketing and Society

MSc 12FT

Develops a critical stance that introduces marketing theory and practice, while providing students with resources to understand marketing so that they can evaluate its impact on society.

Graduate Administrator

01206 873376

pgadmit@essex.ac.uk

www.essex.ac.uk/prospects

Nottingham Trent University

Equine Health and Welfare

See page1

OVERCOMING OBJECTIONS

Selling FlightCheck Professional v 6 is easy-

Just Overcome their Objections!

One of the main parts of any selling process if overcoming objections, which will almost

always come from any potential buyer. The beauty is with FlightCheck Professional v6, we can overcome most of the most common objections!

Generally speaking, it is best to keeep the advice, no matters whom they are, that EVERYONE should have a FlightCheck on their desktop- wether it is Designer or Professional, it simply in 9 out fo 10 times saves time and money and HELPS the user, from a designer to a manager and from a prepress operator to a sales rep- FlightCheck as a stand-alone application prelfighting 50+ file formats is the answer!

Now, how to maybe answer some of the more common objections:

Objection: We are careful here and do not need any extra preflight tools.

OVERCOMING the Objection: That is what one of our long-time users thought as well, until one Friday afternoon an RGB image snuck in right on the front page of a travel catalog- he cought FlightCheck the next monday and uses it on every job. EVERYONE has their monday mornings or their friday afternoons- FlightCheck makes things right.

Objection: We have an in-RIP preflight process.

OVERCOMING the Objection: In RIP preflighting is good for the last minute checks on the final PDF. This is good to use, but in-RIP preflight is normally limited and not specific, nor does it allow for direct user intervention. Preflight should be done at each stage of hand-off in the workflow, thus using FlightCheck before going to the RIP is the most often employed method. Having a built-in process in the RIP is only wise as well, but should not be see as true preflight.

Objection: I tried FlightCheck (Classic or Professional) in the past and it was too complicated for me.

OVERCOMING the Objection: FlightCheck has come a long way in its 10-years on the market. The current version, FlightCheck Professional v6 has several options for viewing. If the “main screen” was too much detail, please look at the first screen that comes up after a preflight session is completed- the “Results Windows.” This is in plain language and very easy to understand and extremely helpful- many will use only this window for preflighting!

——

Objection: I do not need FlightCheck (from designer) for I do not make

mistakes- I am very careful.

OVERCOMING the Objection: Do you create everything only in-house, never getting artwork from outside? (If they do, then that is one overcoming point) But even if you make everything in-house, don’t you ever have “Monday mornings” or “Friday afternoons?” All it takes is one small, but nasty mistake to lose a customer. FlightCheck Professional is all about assisting you, being your friend- just like quality assurance on an assembly line, you just need it.

Objection: I do not need FlightCheck for I just use the build-in preflight tool from InDesign or Quark.

OVERCOMING the Objection: The latest versions of both InDesign and Quark do have limited preflight options build in, although they are far from perfect. They will for instance not check images linked to an in InDesign imported Illustrator file or even check fonts used in imported images. FlightCheck will perform a far more thourough check in which it includes ALL items used for that document.

More important is that these applications only check their own documents which results in the need to have all applications that your client might use present on your computer and making settings in each and every one of them. FlightCheck is able to read over 45 file formats without having the original application installed (stand-alone), making it easy for everyone (sales manager, account manager and prepress) that receives files to check them, see if it will cause problems in the workflow and act on it in a matter of seconds!

If the goal is to determine a ‘go’ or ‘no go’ for ALL incoming files; use FlightCheck For more info on the new FlightCheck, click here:
http://www.markzware.com/flightcheck_professional.

MARKZTOOLS

MarkzTools is a QuarkXPress XTension which allows you to verify and maintain file integrity when Saving documents, convert higher document versions, downsave to lower versions as well as salvage corrupted documents or extract text from them.

SYSTEM REQUIREMENTS

• Macintosh Computer with G3 processor or higher

• Mac OS X Version 10.2 or higher for QuarkXPress® 6.x

• Mac OS X Version 10.4 or higher for QuarkXPress® 7.x

• 128 Mb Ram

• 250 Mb Hard Drive (or space equal to at least the size of the document being converted.)

• CD Rom

TECHNICAL SUPPORT

For software assistance please contact our Technical Support Staff:

Markzware USA Support Markzware Europe Support

949 756 5008 + 31 70 307 2977

support@markzware.com support@markzware.nl

MARKZWARE SALES & INFORMATION

For information on other Markzware Products, please contact a Markzware Sales Representive:

Markzware USA Markzware Europe/International

800 300 3532 Option #2 + 31 70 307 2977

sales@markzware.com sales@markzware.nl

Or visit us on line at http://www.markzware.com