Index, search, extract and view InDesign & Quark

What’s NEW in the latest update release, FLIGHTCHECK® Professional 5.8? (Note: This is a free update for current FC Pro v5.5 users)

• Full preflight support for PDF version 1.6

• Optimized performance and faster processing

• More robust OPI support, including UNIX paths

• “Fill of None” check has been added

• Automatic FlightPlan and GroundControl switching

• Supports the Adobe CS2 range

• Optimized performance for OSX 10.4 (Tiger)

Sample Call Script

THE HOW TO SELL- FLIGHTCHECK® Professional 5.8 demo SALES SCRIPT:

(When selling any graphical application that FLIGHTCHECK® works with [QuarkXPress,

InDesign, Illustrator, FreeHand, PhotoShop, Multi-Ad Creator, Publisher, FrameMaker, PDF and more!] or any scanner, RIP, printer, or major newspaper system.)

Mr./Ms._______________., I would also like to give to you a full working trial version of FLIGHTCHECK®, which is a revolutionary “preflight” application created by Markzware.

Have you heard of FLIGHTCHECK® before?

(If Yes, carry on to close the sale[if they already tried a demo before], if no…)

FLIGHTCHECK® will literally pay for itself after even using this demo version! What this revolutionary software solution does is it “preflights” or checks your digital documents created in QuarkXPress, InDesign CS2, Illustrator CS2, FreeHand, PhotoShop CS2, Multi-Ad Creator, FrameMaker, Word, PowerPoint, PDF and many more for over 300 potential printing problems like RGB images, missing fonts or images, trapping problems, low image resolution and much more. It even helps you fix the issues, a real “Must-Have” for anyone in graphic arts.

Do you use several of these applications?

(YES)

Do you have any of the mentioned problems or others?

(Yes and if they mention other problems, listen and then tell them or show them the “Ground Controls” or settings in FLIGHTCHECK®, which can be totally customized for various problems and probably the ones they are talking about.)

OVERCOMING OBJECTIONS

Selling FlightCheck Professional v 6 is easy-

Just Overcome their Objections!

One of the main parts of any selling process if overcoming objections, which will almost

always come from any potential buyer. The beauty is with FlightCheck Professional v6, we can overcome most of the most common objections!

Generally speaking, it is best to keeep the advice, no matters whom they are, that EVERYONE should have a FlightCheck on their desktop- wether it is Designer or Professional, it simply in 9 out fo 10 times saves time and money and HELPS the user, from a designer to a manager and from a prepress operator to a sales rep- FlightCheck as a stand-alone application prelfighting 50+ file formats is the answer!

Now, how to maybe answer some of the more common objections:

Objection: We are careful here and do not need any extra preflight tools.

OVERCOMING the Objection: That is what one of our long-time users thought as well, until one Friday afternoon an RGB image snuck in right on the front page of a travel catalog- he cought FlightCheck the next monday and uses it on every job. EVERYONE has their monday mornings or their friday afternoons- FlightCheck makes things right.

Objection: We have an in-RIP preflight process.

OVERCOMING the Objection: In RIP preflighting is good for the last minute checks on the final PDF. This is good to use, but in-RIP preflight is normally limited and not specific, nor does it allow for direct user intervention. Preflight should be done at each stage of hand-off in the workflow, thus using FlightCheck before going to the RIP is the most often employed method. Having a built-in process in the RIP is only wise as well, but should not be see as true preflight.

Objection: I tried FlightCheck (Classic or Professional) in the past and it was too complicated for me.

OVERCOMING the Objection: FlightCheck has come a long way in its 10-years on the market. The current version, FlightCheck Professional v6 has several options for viewing. If the “main screen” was too much detail, please look at the first screen that comes up after a preflight session is completed- the “Results Windows.” This is in plain language and very easy to understand and extremely helpful- many will use only this window for preflighting!

——

Objection: I do not need FlightCheck (from designer) for I do not make

mistakes- I am very careful.

OVERCOMING the Objection: Do you create everything only in-house, never getting artwork from outside? (If they do, then that is one overcoming point) But even if you make everything in-house, don’t you ever have “Monday mornings” or “Friday afternoons?” All it takes is one small, but nasty mistake to lose a customer. FlightCheck Professional is all about assisting you, being your friend- just like quality assurance on an assembly line, you just need it.

Objection: I do not need FlightCheck for I just use the build-in preflight tool from InDesign or Quark.

OVERCOMING the Objection: The latest versions of both InDesign and Quark do have limited preflight options build in, although they are far from perfect. They will for instance not check images linked to an in InDesign imported Illustrator file or even check fonts used in imported images. FlightCheck will perform a far more thourough check in which it includes ALL items used for that document.

More important is that these applications only check their own documents which results in the need to have all applications that your client might use present on your computer and making settings in each and every one of them. FlightCheck is able to read over 45 file formats without having the original application installed (stand-alone), making it easy for everyone (sales manager, account manager and prepress) that receives files to check them, see if it will cause problems in the workflow and act on it in a matter of seconds!

If the goal is to determine a ‘go’ or ‘no go’ for ALL incoming files; use FlightCheck For more info on the new FlightCheck, click here:
http://www.markzware.com/flightcheck_professional.

FlightCheck Professional v6

——

GETTING THEM INTERESTED!

How do you qualify potential customers?
As mentioned at the start, basically anyone in Graphic Arts could and really SHOULD use FlightCheck Professional. This is an important attitude to have- the “everyone needs this” and you can tell them why:

Why would you want to scan through the digital pages of a manual, book, brochure or advertisement when you can preflight it (like an x-ray machine) with FlightCheck?

The basic way to get them interested is of course first ask:

“What do you use for preflighting?”

The responses can of course be numerous, but, generally NOTHING replaces FlightCheck! (See Page 7 for “Overcoming common Objections”). Yet you can break down the common answers to such a leading question into two sorts:

1) People that want to talk and acknowledge their preflight problems

2) People that, for whatever reason, want to hide their preflight issues

For group 1, those that admit they have preflight issues, you will want to basically let them do the talking (like in any sales process). Get info on their workflow, so that you can beter understand the broader picture (They like that), even though, 9 out of 10 times the answers is the same- they need FlightCheck! Here are some good leading questions to keep those that show an intial interest in FlightCheck talking (broken into what category they call into):

PRINTERS/PSP- Print Service Providers:

* What sort of files do you get in to print? (Only PDF or other, source files, like Quark or InDesign?)

(What percentage of PDF’s have preflight issues?)

* What is your biggest preflight issues you face? (And confirm how FlightCheck can solve this. Most of the time it can!)

* Do you charge your customers for fixing their bad files? (They, the customers, should also be encouraged to preflight.)

PUBLISHERS/ Ad-intake

* What file formats do you get in as adverts? (Only PDF or other files as well)

* What percentage of the in-coming adverts have preflight issues? (Any percentage is a bad percentage!)

* What are your top preflight issues or problems? (FlightCheck can solve them- tell.show them how.)

* Would FlightCheck Online be interesting as (FlightCheck Online can often be part of the solution,

well as the desktop version? BUT, that does not replace desktop preflighting or FCPro as well.)

ADVERTISING STUDIOS/Designers, layout artisits, etc

* Do you work with multile file formats?

* What issues are you facing in making PDF’s

* What quality or preflight issues would you like to be warned about?

Using FlightCheck Professional as a Designer



As a Designer, you worry about your design. Creating your designs is the thing you live for. Once they are done, you want to be confident they are printed just the way you intended them without unnecessary delays. How many times have you sent a file only to find out that the printed piece did not look the way you intended? Images that did not appear as you thought they would, a graphic resolution that you thought was higher, trapping that did not produce the desired effect.

Today, everyone is using PDF so the responsibility for creating error-free files weighs more heavily on the designer. It is even more important than ever to get your files right the first time and this cannot start after creating the PDF, rather, it starts when you first set up your new design project. As you are setting up, creating or correcting the working document, you should be aware of all settings you use, the quality of every imported image, the use of every colour. To make this a lot easier for you, simply use FlightCheck Professional or Designer to check and correct your working file BEFORE you create a PDF. This way, it’s easy to guarantee your file is OK and the PDF you create will be correct as well. Furthermore, you will not have to make corrections in the PDF file which ensures that your source file is exactly the same as the resulting PDF file.

This important designer tool helps you insure that your creative files will print as you expect at the print shop of your choice. No more phone calls about stalled projects, no more disappointing print results.

How FlightCheck Professional
can help you save time and money



Markzware’s flagship, stand alone application, FlightCheck Professional just came out in a new version, version 5.8. This version contains enhanced readers for open file types as well as the full Ghent PDF WorkGroup compliant PDF Plus rule sets, including Pass4Press in the UK.

Make the decision thousands of professionals have made; use FlightCheck Professional/Designer to check both your open file types AND your PDF’s. Now the question remains: where to preflight? As the chart below shows, it is best to preflight at several stages of the workflow; wherever change is likely.

Using FlightCheck Professional as a Printer



As a print production company, you know it is essential that the files you receive can be produced without any problems at any part of your production process. In the Graphic Industry, it is common practice for the Printer to take care of all the problems the client’s file has; many times at a great cost.

In the past 10 years much has changed. In the past, the Printer shouldered most of the responsibility for design quality. The designer now has sufficient compute power, application programs and experience to make their own creations. Unfortunately for the Printer, even veteran designers lack certain knowledge when it comes to the production process and the settings that are required to guarantee a smooth production workflow, especially with PDF. For the printer, the incoming file is placed in the ‘To Do’ bin, waiting in the queue for processing. Perhaps, after a day, the prepress department takes it to the RIP station or even further into the workflow (plates or even print or finishing), only to find that something was wrong with the file. A lot of time, effort and money (profit!) was wasted on a file that has to be re-printed! FlightCheck will eliminate this headache.

Get FlightCheck Professional for each desktop of the people receiving files from your clients and make sure they stop corrupt files from entering the workflow at this stage. Not to mention that this should be the number-one tool for your PrePress department. Doing so will save your company significant time and money, as well as eliminate unnecessary stress and troubles in planning and production. FlightCheck Professional is the most important, easiest to use and least expensive tool you can own to reclaim your profits. It’s little wonder that the ROI (Return On Investment) per hour is the highest! Buy FlightCheck today and start saving!