University of Essex

Management and Professional Communication

MA 12FT 24PT

Taught with the Essex Business School and draws on research and practice in applied linguistics and management. Students are introduced to management theories while provided with a number of different approaches used to analyse workplace discourse and communication, such as conversational analysis and computer corpora. Students also research workplace settings and analyse the discourse these settings produce both quantitatively and qualitatively. Core topics include intercultural pragmatics, English for specific purposes, culture and communication, and discourse analysis.

Graduate Administrator

01206 873473

pgadmit@essex.ac.uk

www.essex.ac.uk/prospects

Management, Marketing and Society

MSc 12FT

Develops a critical stance that introduces marketing theory and practice, while providing students with resources to understand marketing so that they can evaluate its impact on society.

Graduate Administrator

01206 873376

pgadmit@essex.ac.uk

www.essex.ac.uk/prospects

Nottingham Trent University

Equine Health and Welfare

See page1

Prehistoric Cyprus

Neolithic people settled Cyprus more than 10,000 years ago. By 3900 BC copper tools were in use and by 2500 BC Cyprus was part of a Bronze Age civilization with links to Egypt, Asia Minor and the Aegean. In the 12th century BC Achaean Greeks began to oust the original Eteocypriot inhabitants.

Geometric, Archaic and Classical Periods

By 1050 BC there were 10 city-states and a flourish–ing cult of Aphrodite. The wealth of Cyprus lured Phoenicians, who settled
at Kition, as well as Assyrian, Egyptian and Persian invaders.
In 325 BC Alexander the Great added Cyprus to his empire.

Hellenistic Era

After Alexander’s death Cyprus fell to the Ptolemy dynasty of Alexandria until 58 BC, when the island was conquered by Rome. The saints Paul and Barnabas converted Sergius Paulus, the Roman governor of Cyprus, to Christianity in AD 45.

Byzantine Era

From AD 330 Cyprus was ruled by Constantinople. Earth–quakes destroyed coastal cities in the 4th century, but otherwise it was a period of peace. From the mid-7th century the island was devastated by Arab pirates who were not defeated by Emperor Nicephoros Phocas until 965.

The Lusignans

Richard the Lionheart of England seized Cyprus from the Byzantines in 1191 and sold it to the Knights Templar, who in turn sold it to Guy de Lusignan, exiled King of Jerusalem. The Roman Catholic Church supplanted the Greek Orthodox faith.

• Full preflight support for PDF version 1.6

• Optimized performance and faster processing

• More robust OPI support, including UNIX paths

• “Fill of None” check has been added

• Automatic FlightPlan and GroundControl switching

• Supports the Adobe CS2 range

• Optimized performance for OSX 10.4 (Tiger)

Sample Call Script

THE HOW TO SELL- FLIGHTCHECK® Professional 5.8 demo SALES SCRIPT:

(When selling any graphical application that FLIGHTCHECK® works with [QuarkXPress,

InDesign, Illustrator, FreeHand, PhotoShop, Multi-Ad Creator, Publisher, FrameMaker, PDF and more!] or any scanner, RIP, printer, or major newspaper system.)

Mr./Ms._______________., I would also like to give to you a full working trial version of FLIGHTCHECK®, which is a revolutionary “preflight” application created by Markzware.

Have you heard of FLIGHTCHECK® before?

(If Yes, carry on to close the sale[if they already tried a demo before], if no…)

FLIGHTCHECK® will literally pay for itself after even using this demo version! What this revolutionary software solution does is it “preflights” or checks your digital documents created in QuarkXPress, InDesign CS2, Illustrator CS2, FreeHand, PhotoShop CS2, Multi-Ad Creator, FrameMaker, Word, PowerPoint, PDF and many more for over 300 potential printing problems like RGB images, missing fonts or images, trapping problems, low image resolution and much more. It even helps you fix the issues, a real “Must-Have” for anyone in graphic arts.

Do you use several of these applications?

(YES)

Do you have any of the mentioned problems or others?

(Yes and if they mention other problems, listen and then tell them or show them the “Ground Controls” or settings in FLIGHTCHECK®, which can be totally customized for various problems and probably the ones they are talking about.)

Following the instructions below:



Step 1: Enter your new Upgrade Activation Code and select the key.

Note: Repeat this step for any additional upgrade codes you may have as well.

QUALITY CONTROL FOR PDF AND SOURCE FILES

UPGRADE ACTIVATION PROCESS

PROFESSIONAL

Note: You need to enter the Activation Code and not the Serial Number.
Serial Numbers are used for registration purposes only.

FlightCheck Installation Procedure for New Users:



Step 1: Enter the Activation code.

Selling FlightCheck Professional v 6 is easy-

Just Overcome their Objections!

One of the main parts of any selling process if overcoming objections, which will almost

always come from any potential buyer. The beauty is with FlightCheck Professional v6, we can overcome most of the most common objections!

Generally speaking, it is best to keeep the advice, no matters whom they are, that EVERYONE should have a FlightCheck on their desktop- wether it is Designer or Professional, it simply in 9 out fo 10 times saves time and money and HELPS the user, from a designer to a manager and from a prepress operator to a sales rep- FlightCheck as a stand-alone application prelfighting 50+ file formats is the answer!

Now, how to maybe answer some of the more common objections:

Objection: We are careful here and do not need any extra preflight tools.

OVERCOMING the Objection: That is what one of our long-time users thought as well, until one Friday afternoon an RGB image snuck in right on the front page of a travel catalog- he cought FlightCheck the next monday and uses it on every job. EVERYONE has their monday mornings or their friday afternoons- FlightCheck makes things right.

Objection: We have an in-RIP preflight process.

OVERCOMING the Objection: In RIP preflighting is good for the last minute checks on the final PDF. This is good to use, but in-RIP preflight is normally limited and not specific, nor does it allow for direct user intervention. Preflight should be done at each stage of hand-off in the workflow, thus using FlightCheck before going to the RIP is the most often employed method. Having a built-in process in the RIP is only wise as well, but should not be see as true preflight.

Objection: I tried FlightCheck (Classic or Professional) in the past and it was too complicated for me.

OVERCOMING the Objection: FlightCheck has come a long way in its 10-years on the market. The current version, FlightCheck Professional v6 has several options for viewing. If the “main screen” was too much detail, please look at the first screen that comes up after a preflight session is completed- the “Results Windows.” This is in plain language and very easy to understand and extremely helpful- many will use only this window for preflighting!

——

Objection: I do not need FlightCheck (from designer) for I do not make

mistakes- I am very careful.

OVERCOMING the Objection: Do you create everything only in-house, never getting artwork from outside? (If they do, then that is one overcoming point) But even if you make everything in-house, don’t you ever have “Monday mornings” or “Friday afternoons?” All it takes is one small, but nasty mistake to lose a customer. FlightCheck Professional is all about assisting you, being your friend- just like quality assurance on an assembly line, you just need it.

Objection: I do not need FlightCheck for I just use the build-in preflight tool from InDesign or Quark.

OVERCOMING the Objection: The latest versions of both InDesign and Quark do have limited preflight options build in, although they are far from perfect. They will for instance not check images linked to an in InDesign imported Illustrator file or even check fonts used in imported images. FlightCheck will perform a far more thourough check in which it includes ALL items used for that document.

More important is that these applications only check their own documents which results in the need to have all applications that your client might use present on your computer and making settings in each and every one of them. FlightCheck is able to read over 45 file formats without having the original application installed (stand-alone), making it easy for everyone (sales manager, account manager and prepress) that receives files to check them, see if it will cause problems in the workflow and act on it in a matter of seconds!

If the goal is to determine a ‘go’ or ‘no go’ for ALL incoming files; use FlightCheck For more info on the new FlightCheck, click here:
http://www.markzware.com/flightcheck_professional.

Today, everyone is using PDF so the responsibility for creating error-free files weighs more heavily on the designer. It is even more important than ever to get your files right the first time and this cannot start after creating the PDF, rather, it starts when you first set up your new design project. As you are setting up, creating or correcting the working document, you should be aware of all settings you use, the quality of every imported image, the use of every colour. To make this a lot easier for you, simply use FlightCheck Professional or Designer to check and correct your working file BEFORE you create a PDF. This way, it’s easy to guarantee your file is OK and the PDF you create will be correct as well. Furthermore, you will not have to make corrections in the PDF file which ensures that your source file is exactly the same as the resulting PDF file.

This important designer tool helps you insure that your creative files will print as you expect at the print shop of your choice. No more phone calls about stalled projects, no more disappointing print results.