Selling FlightCheck Professional v 6 is easy-

Just Overcome their Objections!

One of the main parts of any selling process if overcoming objections, which will almost

always come from any potential buyer. The beauty is with FlightCheck Professional v6, we can overcome most of the most common objections!

Generally speaking, it is best to keeep the advice, no matters whom they are, that EVERYONE should have a FlightCheck on their desktop- wether it is Designer or Professional, it simply in 9 out fo 10 times saves time and money and HELPS the user, from a designer to a manager and from a prepress operator to a sales rep- FlightCheck as a stand-alone application prelfighting 50+ file formats is the answer!

Now, how to maybe answer some of the more common objections:

Objection: We are careful here and do not need any extra preflight tools.

OVERCOMING the Objection: That is what one of our long-time users thought as well, until one Friday afternoon an RGB image snuck in right on the front page of a travel catalog- he cought FlightCheck the next monday and uses it on every job. EVERYONE has their monday mornings or their friday afternoons- FlightCheck makes things right.

Objection: We have an in-RIP preflight process.

OVERCOMING the Objection: In RIP preflighting is good for the last minute checks on the final PDF. This is good to use, but in-RIP preflight is normally limited and not specific, nor does it allow for direct user intervention. Preflight should be done at each stage of hand-off in the workflow, thus using FlightCheck before going to the RIP is the most often employed method. Having a built-in process in the RIP is only wise as well, but should not be see as true preflight.

Objection: I tried FlightCheck (Classic or Professional) in the past and it was too complicated for me.

OVERCOMING the Objection: FlightCheck has come a long way in its 10-years on the market. The current version, FlightCheck Professional v6 has several options for viewing. If the “main screen” was too much detail, please look at the first screen that comes up after a preflight session is completed- the “Results Windows.” This is in plain language and very easy to understand and extremely helpful- many will use only this window for preflighting!

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Objection: I do not need FlightCheck (from designer) for I do not make

mistakes- I am very careful.

OVERCOMING the Objection: Do you create everything only in-house, never getting artwork from outside? (If they do, then that is one overcoming point) But even if you make everything in-house, don’t you ever have “Monday mornings” or “Friday afternoons?” All it takes is one small, but nasty mistake to lose a customer. FlightCheck Professional is all about assisting you, being your friend- just like quality assurance on an assembly line, you just need it.

Objection: I do not need FlightCheck for I just use the build-in preflight tool from InDesign or Quark.

OVERCOMING the Objection: The latest versions of both InDesign and Quark do have limited preflight options build in, although they are far from perfect. They will for instance not check images linked to an in InDesign imported Illustrator file or even check fonts used in imported images. FlightCheck will perform a far more thourough check in which it includes ALL items used for that document.

More important is that these applications only check their own documents which results in the need to have all applications that your client might use present on your computer and making settings in each and every one of them. FlightCheck is able to read over 45 file formats without having the original application installed (stand-alone), making it easy for everyone (sales manager, account manager and prepress) that receives files to check them, see if it will cause problems in the workflow and act on it in a matter of seconds!

If the goal is to determine a ‘go’ or ‘no go’ for ALL incoming files; use FlightCheck For more info on the new FlightCheck, click here:
http://www.markzware.com/flightcheck_professional.

Today, everyone is using PDF so the responsibility for creating error-free files weighs more heavily on the designer. It is even more important than ever to get your files right the first time and this cannot start after creating the PDF, rather, it starts when you first set up your new design project. As you are setting up, creating or correcting the working document, you should be aware of all settings you use, the quality of every imported image, the use of every colour. To make this a lot easier for you, simply use FlightCheck Professional or Designer to check and correct your working file BEFORE you create a PDF. This way, it’s easy to guarantee your file is OK and the PDF you create will be correct as well. Furthermore, you will not have to make corrections in the PDF file which ensures that your source file is exactly the same as the resulting PDF file.

This important designer tool helps you insure that your creative files will print as you expect at the print shop of your choice. No more phone calls about stalled projects, no more disappointing print results.

Make the decision thousands of professionals have made; use FlightCheck Professional/Designer to check both your open file types AND your PDF’s. Now the question remains: where to preflight? As the chart below shows, it is best to preflight at several stages of the workflow; wherever change is likely.